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An Intro to SEO for Coaches and Creative Entrepreneurs

Search engine optimisation (SEO) is basically a way of optimising your online content so that it can be found by more easily by search engines and subsequently the people who are searching for the type of information you provide. As with any business, Google (and other search engines) have a vested interest in giving good customer …

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6 questions to ask for powerful testimonials

Testimonials are a great way for prospective clients to understand more about how you could help them. Arguably testimonials from others can be more powerful at converting clients than what you say to sell yourself. However, wishy-washy vague testimonials about how great you are are no-where near as impactful as testimonials that outline the client’s story …

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